01The Barnum / Forer effect
Forer (1949); named the "Barnum effect" by Paul Meehl (1956)In 1949, psychologist Bertram Forer gave his students what they believed was a personalised personality analysis. Every student got the exact same text — a string of vague, flattering statements he'd assembled from a newsstand astrology column. The students rated it 4.3 out of 5 for accuracy. The lesson: we readily accept a description as uniquely ours when it's actually broad enough to fit almost anyone. A line like "you have a great deal of unused potential" feels personal precisely because it's universal.
The tell: if you can't imagine anyone reading the line and saying "that's not me," it isn't telling you anything about you.