Content Principles
The quiet rules we try to follow when writing quizzes, results, and essays for Selvora.
Entertainment first, honestly labelled
Everything on Selvora is produced as entertainment-oriented self-reflection content. We label it that way on quiz intros, on result pages, and in our FAQs. We do not disguise entertainment content as clinical assessment, fortune-telling, or prediction.
Describe tendencies, not identities
Our copy is written to describe what a type or pattern tends to do, not to decree who a person is. The difference is the gap between a sketch and a cage. We try to stay on the sketch side in every result.
Keep the reader in charge of their own life
Good self-reflection content adds a hypothesis to consider; bad self-reflection content takes over the reader’s decision-making. We steer toward the first by avoiding imperative sentences about what the reader should do, avoiding guarantees about the future, and ending essays with prompts instead of verdicts.
Kind language about groups
Personality content can slip into stereotype easily. We revise copy that casually mocks a personality type, a zodiac sign, or an attachment style. We describe healthy and unhealthy versions of a pattern, not the type itself as pathological.
Bilingual with care
Selvora is written in English and Korean. Translations are produced in-house, not machine-translated without review. Result descriptions and guide essays are tuned to feel natural in each language, not as if one language is the echo of the other.
Ads never inside the test
We show Google AdSense ads on some pages, but ad slots are placed between segments of content, not inside a quiz question, a tarot reveal, or a result headline. The goal is that ads never interrupt or bias a moment of reflection.
Minimize what we store
Because our content is about personal patterns, we have chosen to keep personal data collection as small as possible. Quiz answers, birth dates, and tarot draws stay in your browser. We do not tie results to identifiers we could use to profile a reader.
Acknowledge the limits of our tools
Our frameworks (MBTI, Enneagram, attachment theory, zodiac traditions) are useful languages, but they are not clinical instruments. Where that distinction matters, we say so in the text — often in the same paragraph as the insight — so a reader never leaves a page carrying more confidence than the framework actually justifies.
For the editorial process that operationalizes these principles, see Editorial Policy. For how quiz results are calculated, see How Results Work.